The substance behind McDonalds Line Rider commercial is simply brand management. McDonalds is whoring the Line Rider brand, let alone someone else' barely related ride, as thier own. McDonalds has very little value for this demographic so they have to expose line rider.
Sure the ride is nice, but the drawing is better. Notice the drawing doesn't have to do with McDonalds food. I'd give McDonalds more props if they drew as fat a ride as their burgers are.
This is too much of a copy cat for me to be seen as giving much value. Sure it's been seen a couple hundred thousand or a million times, but I'll bet they could quadruple it if they made a good one. I think it's a hack to throw in the yellow logo, we don't want to see your logo like that...put it in the drawing or draw it like only the line rider could.