Have you ever tried getting more creative ideas and felt like your brain was in a boiling pot of dry ice, could almost see the ideas rapidly evaporating away? Next time try taking your mind in the opposite direction, take a swim in the dry ice brew.
If you believe creative advertising ideas can come from anywhere, then try escorting your mind down the wrong side of the road, and seemingly, going the wrong direction. Ignore the “yield’, “wrong way”, “stop” or other signs you see, read, or feel and keep taking that next step. You might be surprised what turns up.
Recently the AdBeef community has been discussing a very sick ad; a viral infection. If you’d like to watch the ad before you continue reading, click here.
The HeadOn advertising campaign give us a great example of an advertisement that travels down the right road, against all the traffic going the other way, and in the end seems to have found an alternate route. The creative advertising route that HeadOn decided to go was to do things so different that it became creative.
We have our assumptions about the penetration of the HeadOn advertising commercials, but let us know:
Looking at this further we pose the question:
We estimate that few brands would be able to combine this level of brash advertising. Few brands can advertise themselves so direct. Most brands have to focus their message on establishing an persona, which in the end may be too much like everyone else to get noticed and be effective.Give your beef about the HeadOn advertising campaign.