Another creative advertising technique follows the emotions do feel when you pull your ipod out of your pocket or when you put on that favorite shirt? Chances are every time you use a product (which is all the time) you usually feel an emotion for that product.
Some products make us feel confident, professional, effective, entertained, soothed, and perhaps like the recent Under Armour (underarmour) commercial a product may excite you.
We wanted you to recognize the emotion of excitement you may feel as you view this ad. Also take notice of the thoughts you have as you watch this Under Armour Super Bowl commercial.
You might notice that the cinematography also builds from the individual, their drive, effort and achievement, and collects that drive to a collective effort. This advertising technique of connecting the individual to the group so this individual athlete will feel part of the greats (also notice the use of the pro athletes).
How effective do you feel this Under Armour commercial "The game has changed, we are the future" is? It looks like to us that he ad caused a bump in searching for "under armour" on Google trends, but not something continuous or sustainable. Their alexa rank data has the same trend.
