Have you ever tried to portray to your customers, through advertising, what their life would be like without your product?
Not that we're taking sides on this animal rights issues, but recently PETA launched a new advertising campaign targeted at associating those who abuse animals by cropping their ears and using other mortal and genetic manipulation to ensure a pure blood line, to the Ku Klux Klan, who also tried to ensure a "pure bloodline". If you haven't seen it yet, take a look.
Check out the video:
As the ad progressed we felt the shock of comparing a lot of animal owners to the Klu Klux Klan. This creative advertising technique, with this shocking comparison, consumers may begin to question their purchase of a purebred pet, which supports PETA's mission.
Adding to our list of creative advertising techniques is the tactic to compare a consumer not using your product or following your cause to the plague.