When in high school and fantasizing about getting back at the bully at school and finishing him off with one single punch, what punch was it? A devastating jab, a blow to the body? Doubt it, it was probably the infamous uppercut.
Though the technique of making a shocking advertisement isn’t new, and is often a technique that is often ventured towards by amateur creatives, the technique is still creative and effective.
Shocking ads are sticky. To be effective most advertising has to be seen multiple times, the suggested frequency for an ad to begin working is suggested to be more than three times. Take a look at this Coca-Cola (Coke) Vs. Pepsi ad and tell tell us if the ad is memorable and if it will take more than one time seeing the ad to remember it?
The last pixel
Often shocking ads are creative, edgy, and sometimes offensive, but our point right now is. They seem to work. We would expect the lifespan of these ads to be much shorter than traditional ads, but more effective. Possibly considered an uppercut, instead of the simple jab.