Advertising and Creative Techniques: Change Their Perspective
Have you ever met a Mormon? If you haven’t, then imagine real quick what you think it would be like. Do horns, a prude, the young guys riding their bikes down the street and knocking on doors, Mitt Romney or similar imagery come to mind? Whatever your perspective is about Mormons (one way or the other) isn’t really our reason for this post. Rather, think quickly about what you think of something…could you think about it differently?
The AdBeef community has been discussing this new Geico commercial and bet it’s not what you think it is.
Have you ever wondered where Fred got Wilma’s “rock” necklace?
No (100%)
Yes (0%)
Total Votes: 1
Geico’s Flintstones commercial is creative because a few techniques, but lets highlight their effort to surprise and change our perspective.
Ever wondered where Wilma and Fred Flintstone got that huge “rock” necklace? You probably thought about it unconsciously a number of times, but never dared to answer it (after all it is just a cartoon). Geico was brave and challenged us to question something simple and trivial in an effort to get us to notice their advertising, and you can do the same. Your users will remember giving them a new perspective, and the association with their new perspective.
The Last Pixel:
The setup conveyed a unique, and investigative feeling.
The ad quickly presented the facts, posed the question, and again the rational for the interrogation.
The fact in question shouldn’t be something fundamental, like the origin of life, unless you take it the other direction and are satirical about it.
The ad then presents the product as the answer to the solution (though we don’t feel it necessary and more creative to leave the question unanswered, leaving room for a sequel ad or directing interested viewers an avenue to get more information).