AdBeef Community: Recent Posts

AdBeef Community: Recent Posts http://www.adbeef.com/community/ Creative Collaboration en Sun, 01 Aug 2010 07:18:05 +0000 Buy Dog Treats on "4th Quarter 2008 Super Bowl Commercials" http://www.adbeef.com/community/topic/4th-quarter-2008-super-bowl-commercials#post-28 Mon, 26 Jul 2010 05:36:28 +0000 Buy Dog Treats 28@http://www.adbeef.com/community/ the movie Clips provided here as per the requirements of the the ads. That are great Clips and it is matched with Product which have to adevrtise. Carry on such kind of helping posting Buy Dog Treats on "Creative Advertising Techniques: Excite" http://www.adbeef.com/community/topic/creative-advertising-techniques-excite#post-27 Mon, 26 Jul 2010 05:32:05 +0000 Buy Dog Treats 27@http://www.adbeef.com/community/ Excellent and great helping posting regarding the advertising Techniques. Advertising is a Fun and it is very essential that how can to make advertisement attractive. Thanks for kind help. AdBeef on "McDonalds Line Rider Commercial" http://www.adbeef.com/community/topic/mcdonalds-line-rider-commercial#post-24 Wed, 11 Jun 2008 17:31:00 +0000 AdBeef 24@http://www.adbeef.com/community/ The substance behind <a title="McDonalds" href="http://www.mcdonalds.com" target="_blank">McDonalds</a> <a title="Line Rider" href="www.linerider.com" target="_blank">Line Rider</a> commercial is simply brand management. McDonalds is whoring the Line Rider brand, let alone someone else' barely related ride, as thier own. McDonalds has very little value for this demographic so they have to expose line rider. <object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"> <param name="src" value="http://www.youtube.com/v/SZw1lCPVbtY&hl=en" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/SZw1lCPVbtY&hl=en"></embed></object> Sure the ride is nice, but the drawing is better. Notice the drawing doesn't have to do with McDonalds food. I'd give McDonalds more props if they drew as fat a ride as their burgers are. This is too much of a copy cat for me to be seen as giving much value. Sure it's been seen a couple hundred thousand or a million times, but I'll bet they could quadruple it if they made a good one. I think it's a hack to throw in the yellow logo, we don't want to see your logo like that...put it in the drawing or draw it like only the line rider could. AdBeef on "Creative Advertising Techniques: Excite" http://www.adbeef.com/community/topic/creative-advertising-techniques-excite#post-23 Wed, 11 Jun 2008 17:30:51 +0000 AdBeef 23@http://www.adbeef.com/community/ Another creative advertising technique follows the emotions do feel when you pull your ipod out of your pocket or when you put on that favorite shirt? Chances are every time you use a product (which is all the time) you usually feel an emotion for that product. Some products make us feel confident, professional, effective, entertained, soothed, and perhaps like the recent Under Armour (underarmour) commercial a product may excite you. We wanted you to recognize the emotion of excitement you may feel as you view this ad. Also take notice of the thoughts you have as you watch this Under Armour Super Bowl commercial.<code> <object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"> <param name="wmode" value="transparent" /> <param name="src" value="http://www.youtube.com/v/Gvmse_HrFqs&hl=en" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://www.youtube.com/v/Gvmse_HrFqs&hl=en" wmode="transparent"></embed></object> You might notice that the cinematography also builds from the individual, their drive, effort and achievement, and collects that drive to a collective effort. This advertising technique of connecting the individual to the group so this individual athlete will feel part of the greats (also notice the use of the pro athletes).</code> How effective do you feel this Under Armour commercial "The game has changed, we are the future" is? It looks like to us that he ad caused a bump in searching for "under armour" on <a href="http://trends.google.com">Google trends</a>, but not something continuous or sustainable. Their <a href="http://www.alexa.com">alexa</a> rank data has the same trend. AdBeef on "Metaphor Advertising" http://www.adbeef.com/community/topic/metaphor-advertising#post-22 Wed, 11 Jun 2008 17:30:40 +0000 AdBeef 22@http://www.adbeef.com/community/ In advertising it is believed that the better communication strategy is to get your point across without actually having to spell it out to your audience. As such, advertisers often use metaphors to communicate their ideas. We believe, however, that there are reasons and degrees of deviance away from this advertising strategy that are appropriate. There are times when you can use a metaphor to support your idea, but also directly tell your audience how it is. The recent E*Trade Super Bowl ads give us one example of appropriate deviance - watch the commercial: <object width="425" height="355"> <param name="e*Trade Super Bowl Commercial" value="http://www.youtube.com/v/ufhrCE7yNtQ&rel=1&border=0"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/ufhrCE7yNtQ&rel=1&border=0" type="application/x-shockwave-flash" wmode="transparent"width="425" height="355"></embed></object> In this ad, a talking baby shows how easy it is to buy stock when he says, “Check it, Click – I just bought stock. You just watched me buy stock. If I can do it, you can do it.” Then seems very surprised as he spits up on camera and says “Woah!” The use of a baby by E*Trade is intentional. The baby is a metaphoric representation of how easy it is to trade stocks online with E*Trade. This creative advertising probably surfaced as the creative team brainstormed the metaphors they could use to communicate how easy their system is to use. Someone may have said something like, "so easy a baby could do it." Using a baby to communicate ease of use is about as close as you can come without spelling it out to their audience. The creative execution of the ad kept people entertained and pleased to see the ad again. You might argue that the ad wasn't creative because they did spell it out to their audience by having the baby say: "If I can do it, you can do it." Your argument would be very correct, had we not planned to introduce two exceptions. Two exceptions to spelling it out for your audience are: <ul> <li>When a new product or service is being introduced and the customer needs detailed explanation.</li> <li>When the point of the advertising is to demonstrate a function of the product(s)</li> </ul> The goal for E*Trade was to communicate one function of their product, how easy it is to use. Other advertisers have successfully used the same strategy, but a different metaphor, to communicate ease of use. This campaign has been successful for E*Trade. Google searches for <a href="http://www.google.com/trends?q=etrade&ctab=0&geo=US&geor=all&date=mtd&sort=0">eTrade</a> nearly tippled the day of the super bowl and the week after, as well as the February traffic to <a href="https://us.etrade.com/e/t/home">etrade.com</a> has beat the trend line average. Other advertisers have used this tactic as well. Remember, Geico's Cave Man commercials? <a href="http://www.adbeef.com/geico-cavemen-commercials-t82.html" target="_blank" align="left"><img src="http://www.adbeef.com/images/showcase/geico.gif" alt="Geico Cave Man Commercial" border="0" /></a> Their tactic was the same: "So easy a Cave Man could do it! AdBeef on "Creative Advertising Techniques: Crossover Advertising" http://www.adbeef.com/community/topic/creative-advertising-techniques-crossover-advertising#post-21 Wed, 11 Jun 2008 17:30:28 +0000 AdBeef 21@http://www.adbeef.com/community/ One of the more popular 2008 superbowl ads resulted from the marketing of a combination of products. This example of crossover advertising showcases Bud Light and the upcoming movie with Will Ferrell "Semi-Pro". Will Ferrell in Bud Light Super Bowl Commercial as Jackie Moon from the movie Semi-Pro where he is a Player/Coach of the Flint Tropics basketball team in a spoof ad showing his character making up lines for his ad in character. He comes up with lines like, “Refreshes the Palette, And the loins” and the director is heard yelling “CUT!” then he ends with “Bud Light, Suck One". <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/AirHBs38GmM&rel=1&border=0"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/AirHBs38GmM&rel=1&border=0" type="application/x-shockwave-flash" wmode="transparent"width="425" height="355"></embed></object> The technique of marketing two products or crossover advertising can: <ul> <li>Increase the complexity of the marketing message, so be careful when using it you may let it get out of control. </li> <li>Increase the size of your customer base. Bud Light and movie producers now had the opportunity to introduce their product to the other's company's customer base. In today's landscape of digital media and social networking companies can expect their ad to be picked up (for good or bad) by each customer type.</li> <li>Decrease advertising costs.Promoting both products in the same advertising space allows advertisers to split the cost of the ad...in this case millions of dollars.</li> <li>Promoting both may dilute the message.Getting too many things into an advertisement can reduce what people get out of it. This crossover ad is heavy on the Will Ferrell (or Semi-Pro).</li> <li>Create an association (for good or bad).Most advertisers are pretty careful about what brands they associate with, but associating with a movie could be risky, especially if the movie ends up being a flop or controversial.</li> </ul> From the chatter we've seen about this ad, it seems to have produced well for Bud Light and Semi-Pro. We're glad it's worked out for them, but what are the other possible effects of crossover advertising? You can discuss this with the AdBeef community <a href="http://www.adbeef.com/will-ferrell-and-bud-light-superbowl-ad-t80.html">here</a> AdBeef on "4th Quarter 2008 Super Bowl Commercials" http://www.adbeef.com/community/topic/4th-quarter-2008-super-bowl-commercials#post-20 Wed, 11 Jun 2008 17:30:14 +0000 AdBeef 20@http://www.adbeef.com/community/ Sunsilk Super Bowl Commercial - Tomorrow Can't Wait Description: This Superbowl Commercial with music from Madonna, Shakira, and Marilyn Monroe is all about their hair and image for this Sunsilk hair care ad from Unilever. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/9S68-icYW5M&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/9S68-icYW5M&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Coca Cola Super Bowl Commercial - Charley Brown Parade Float Description: Superbowl ad features a Giant Underdog and The Family Guy Stewie as balloons fighting over the Coke bottle balloon until smiling Charlie Brown balloon wins with the Coke. Commercial ends with Coke branding and slogan, "The Coke side of life." <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/1fv7xfeaGtc&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/1fv7xfeaGtc&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Classic Coke Super Bowl Commercial - Political Jinx Description: Republican Bill Frist and Democrat James Carville are shown debating the 2008 election on television in this Superbowl commercial, when both say the word "wrong" simultaneously. "Jinx, buy me a Coke," one representative says. They both go outside, and drink coke, while touring Washington DC and watching basketball, happily sharing different perspectives. Commercial ends with Coke branding and slogan, "The Coke side of life." <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/lHk7kYYroRU&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/lHk7kYYroRU&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Toyota Sequoia Super Bowl Commercial Description: Toyota Sequoia Super Bowl Commercial Ad, "Anything but Ordinary" introduces the "All-New Toyota Sequoia: Anything but Ordinary" car, with plenty of extra room for all ocassions shows a tricycle race with adults racing big wheel trikes, which are shown piled high atop the all new model of the Toyota sport utility vehicle. The on-screen graphics show the line, “The dishes will wait, Life won’t.” Commercial ends with "Toyota. Moving Forward." as "The Mongoose Flies" plays in the background. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/TGswpALO5EY&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/TGswpALO5EY&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> eTrade Super Bowl Commercial - Baby Throw Up Description: A talking baby shows how easy it is to buy stock when he says, “Check it, Click – I just bought stock. You just watched me buy stock. If I can do it, you can do it.” Then seems very surprised as he spits up on camera and says “Woah!” <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/ufhrCE7yNtQ&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/ufhrCE7yNtQ&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Taco Bell Super Bowl Commercial Description: Taco Bell Super Bowl Commercial Ad introduces its new Fiesta Platter with a Mexican mariachi band, wearing sombreros and playing guitars. They encourage the office workers to take a break before the meeting and enjoy the Fiesta Platter. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/5WiFcrZcEbM&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/5WiFcrZcEbM&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Gatorade Super Bowl Commercial - G2 Dog, Man's Best Friend Description: In This Super Bowl commercial a thirsty dog laps up Gatorade Hydration Drink, then looks for more when he's finished. Man's best friend is seen with three flavors of Gatorade beside his water bowl on the floor. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/RQBnhXbgPB4&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/RQBnhXbgPB4&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Bud Light Super Bowl Commercial - Will Ferrel Commercial Lines Description: Will Ferrell in Bud Light Super Bowl Commercial as Jackie Moon from the movie Semi-Pro where he is a Player/Coach of the Flint Tropics basketball team in a spoof ad showing his character making up lines for his ad in character. He comes up with lines like, “Refreshes the Palette, And the loins” and the director is heard yelling “CUT!” then he ends with “Bud Light, Suck One. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/AirHBs38GmM&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/AirHBs38GmM&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Hyundai Super Bowl Commercial - Genesis Description: This Hyundai Super Bowl Commercial introduces the new 2008 Genesis luxury sedan car. The copy reads, "More spacious than a BMW 7-series. Priced like a 3-series. Introducing the 375 horsepower Hyundai Genesis. Summer 2008. Think about it." <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/DL474iVoSsE&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/DL474iVoSsE&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Victoria's Secret Super Bowl Commercial Description: Victoria's Secret Superbowl Commercial Ad features model Adriana Lima, toying with a football in sexy VS lingerie. Script reads "Victoria's Secret would like to remind you, the game will soon be over. Let the real games begin. Happy Valentine's Day. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/7SxLGL3Skyg&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/7SxLGL3Skyg&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Amp Super Bowl Commercial - Energy - Jump Start Description: Tow Truck driver needs Amp energy drink in this Super Bowl Commercial to help stranded motorist generate enough power to get started again. Music, jumper cables and an interesting tow truck with extending speakers play a supporting cast to Amp Energy Drink in this Ad. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/QS1Idv2hi3c&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/QS1Idv2hi3c&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> AdBeef on "2008 3rd Quarter Super Bowl Commercials" http://www.adbeef.com/community/topic/2008-3rd-quarter-super-bowl-commercials#post-19 Wed, 11 Jun 2008 17:30:02 +0000 AdBeef 19@http://www.adbeef.com/community/ Here are the 2008 3rd Quarter Super Bowl Commercials Claritin Super Bowl Commercial - Nascar Description: Claritin Non-Drowsy Allergy Medication is promoted by NASCAR Driver Carl Edwards which he claims he would feel safe using while driving at 180 miles per hour on the race track. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/spQfsOVEL9U&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/spQfsOVEL9U&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Cars.com Super Bowl Commercial - Witch Doctor Description: A car buyer talks with a car sales manager about how he was prepared by cars . com for his auto purchase by getting information using the dealer locator, “Otherwise I was going to have to go to Plan B.” The sales manager asks “What was plan B?” Car buyer points to a witch doctor in the waiting area and says, “I was going to have you a witch doctor shrink your head.” He looks at the witch doctor, then a salesman comes to the office door asking, “Hey Ted can I take off, I got a tiny head” (it has been shrunken). The manager, looks back at the buyer, who says, “Sorry about that, I should get him outta here. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/Fn1XEM-KfTU&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/Fn1XEM-KfTU&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Sales Genie Super Bowl Commercial - Panda Description: Ling-Ling's House of Bamboo Furniture frets he will lose his business due to lack of sales but his wife suggest that he use SalesGenie . com to find more leads in the Super Bowl Commercial. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/LbZwR0gsPzY&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/LbZwR0gsPzY&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Vitamin Water Super Bowl Commercial - Shaq Jockey Description: Shaquille O’Neal plays a new jockey riding a horse named “Chunk of Love” and “wants a crown to go with all those rings!” according to the horse race track announcer calling the race with excited, very fast chatter and rattling off the names of horses. O’Neal looks almost as large as the race horse he’s riding as he works his way from the back of the pack to the front, with a few basketball foul moves and ends up smiling at the track camera for the photo finish. He towers over all the jockey’s in the winners circle as he drinks from the Glaceau Vitamin water after winniing the race “by a nose” and is smacked on the butt by a jockey walking by, much like on the basketball court, but here O’Neal appears startled by it. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/vxBxuvuuzgk&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/vxBxuvuuzgk&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Bud Light Super Bowl Commercial - Cave Men Wheel and Party Description: Funny Bud Light Super Bowl Commercial shows cave man who invents the Wheel to help move a stone Cooler to a party, but it is used to carry the cooler and is rather heavy. An on screen translation of the cave men groaning under the weight the subtitle reads, “Wheel Suck!” and the ad ends with another caveman breaking a Bud Light bottle with a rock, then saying, “Bottle opener Suck!” <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/9JuhxcQOQEQ&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/9JuhxcQOQEQ&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Ice Breakers Super Bowl Commercial - Carmen Electra Description: This Icebreakers Ice Cube Gum Super Bowl Ad features Carmen Electra, posing for photos and autographs among a line of fans. One fan offers Electra gum in the commercial, which she tries and states, "Woah." Voice over reads... "Ice Cubes gum...So surprisingly cold, beware of the spontaneous 'woah'. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/Hzx1t444QMQ&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/Hzx1t444QMQ&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Bridgestone Super Bowl Commercial - Richard Simmons Description: Bridgestone Tire Super Bowl Commercial shows a deer in the headlights of a speeding car on a dark, rainy, curvy road. But the driver easily steers around it as the tires hold the road. The next hazard is musician Alice Cooper in stage make-up picking up something that looks like a snake from the road and again the drive steers around with ease. Finally Richard Simmons performing calisthentics on the roadway causes the driver to accelerate and appears to intend to hit him, but again steers around the road hazard without problem. The announcer intones, “For drivers who want to get the most out of their car, it’s Bridgestone or nothing. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/gg2X_T1FWs4&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/gg2X_T1FWs4&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Careerbuilder.com Super Bowl Commercial - Firefly Description: This Career Builder Super Bowl Commercial shows a man looking out the window, wishing for a new job. The firefly at the window starts to hum with him and point to a star to wish upon. Song stops abruptly when a spider catches and traps the bug. Copy reads, "Wishing won't get you a better job. Start building. CareerBuilder . com." <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/dv1RaCVmls8&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/dv1RaCVmls8&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Hyundai Super Bowl Commercial - Genesis Luxary Description: Hyundai's new Genesis 2008 car model is introduced in this Super Bowl Commercial ad. Voice over says, "Ahh yes, the Genesis. A brand new luxury car as spacious as the Mercedes S Class, yet priced like a C class. Making its debut during the big game..." This copy reads, "Hyundai. Think about it. Introducing the 375 horsepower Hyundai Genesis. Summer 2008." <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/DL474iVoSsE&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/DL474iVoSsE&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object>eTrade Super Bowl Commercial - Baby Throw Up Description: A talking baby shows how easy it is to buy stock when he says, “Check it, Click – I just bought stock. You just watched me buy stock. If I can do it, you can do it.” Then seems very surprised as he spits up on camera and says “Woah!” <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/ufhrCE7yNtQ&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/ufhrCE7yNtQ&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Bud Light Super Bowl Commercial - Fly Description: Bud Light Superbowl Ad shows the beer now comes with the ability to fly, and shows a guy flying through the clouds, laughing and yelling “I’m Flying!” but it had some awkward consequences, when he is pulled into the engine of a passing jet airliner. He survived the encounter, but an announcer says, “no longer available with ability to fly” as the ad ends with a guy at the airport asking a charred and beaten flyer, “Rough flight?" <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/cpBV3pUsSDk&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/cpBV3pUsSDk&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Sunsilk Super Bowl Commercial - Tomorrow Can't Wait Description: This Superbowl Commercial with music from Madonna, Shakira, and Marilyn Monroe is all about their hair and image for this Sunsilk hair care ad from Unilever. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/9S68-icYW5M&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/9S68-icYW5M&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Coca Cola Super Bowl Commercial - Charley Brown Parade Float Description: Superbowl ad features a Giant Underdog and The Family Guy Stewie as balloons fighting over the Coke bottle balloon until smiling Charlie Brown balloon wins with the Coke. Commercial ends with Coke branding and slogan, "The Coke side of life." <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/1fv7xfeaGtc&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/1fv7xfeaGtc&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> AdBeef on "2nd Quarter 2008 Super Bowl Commercials" http://www.adbeef.com/community/topic/2nd-quarter-2008-super-bowl-commercials#post-18 Wed, 11 Jun 2008 17:29:48 +0000 AdBeef 18@http://www.adbeef.com/community/ Here are the Second Quarter 2008 Super Bowl Commercials Gatorade Super Bowl Commercial - G2 Derek Jeter Description: Derek Jeter Brings a Baseball Field to the Streets of SoHo in New York. The grass sprouts just ahead of him as he walks the sidewalk and streets and forms a field under his feet. He crosses the road from a sidewalk and says, "Hmm, Nice Field!" as he looks at it appear in front of him. The final seconds has a football field forming under the feet of Peyton Manning as he watches Jeter's commercial on a bar TV. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/nps8iphxPSw&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/nps8iphxPSw&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> GoDaddy.com Super Bowl Commercial - Danica Patrick Description: This GoDaddy Super Bowl commercial takes advantage of their difficulty getting risqué ads approved for airing on the Super Bowl by inviting viewers to visit their web site to see the banned ads which were turned down by the network as being in poor taste. A Super Bowl game viewing party has a group of people leaping to the computer to see the banned GoDaddy “Beaver” ad on their site. GoDaddy domain name seller uses beautiful spokesperson and celebrity Nascar driver Danica Patrick as a draw by showing her starting to unzip her top. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/9_30kW0BAxw&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/9_30kW0BAxw&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Dell Computer Super Bowl Commercial - Red XPS Laptop Description: In This Dell Super Bowl Commercial, a guy walks down the street carrying a Dell laptop (in special edition red for the Global Fund to Fight Aids in Africa) and seems to attract a crowd who all cheer and applaud him for owning the “Product Red” version of the XPS line of high-end Windows based Dell computers. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/EuOxABFpSEw&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/EuOxABFpSEw&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> FedEx Super Bowl Commercial - Pigeons Description: This Superbowl Ad shows an employee telling his boss that he’s solved their shipping problems with carrier pigeons making those deliveries for the company. The boss asks, “What about the big stuff?” and the man proudly claims, “We’ve solved that problem” as the camera pans to the roof of the building, where giant pigeons are taking off with packages, but dropping them in the street below. The boss says, “Let’s switch to Fedex. The ad ends as a giant pigeon picks up a compact car from the street below and it crashes through the office window when the bird drops it on the way upward. The car crashes down after teetering on two wheels and the car alarm is going strong. The embarrassed employee pulls his remote from his pocket and turns off his car alarm sheepishly. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/e06ZEFKuIH8&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/e06ZEFKuIH8&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Cars.com Super Bowl Commercial - Fire Ring Warrior - Plan B Description: A car buyer talks with a car salesman about how he was prepared by cars . com for his auto purchase by getting information using his cell phone on the pricing information, “Otherwise I was going to have to go to Plan B.” The salesman asks “What was plan B?” Car buyer points to an extreme tattooed fighter and says, “I was going to have you fight Klondor in a stone circle death match.” Klondor screams and car buyer suggests that the salesman step out of the flaming stone circle, “Just so there’s no confusion.” The salesman jumps out quickly and the buyer says, “Klondor, let’s pack it up.” <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/0nhbc9Wavgk&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/0nhbc9Wavgk&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Tide to Go Super Bowl Commercial - Yelling Stain Interview Description: This Super Bowl commercial shows a man job interviewing with a stain beside his tie on his white shirt. Every time he speaks, the stain talks loudly over him, so the interviewer is distracted. Commercial ends featuring the Tide-to-Go pen, to remove stains before they out talk you. Voice over says, "Get famous at mytalkingstain . com”. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/XmD7joJNE0c&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/XmD7joJNE0c&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Budweiser Clydesdale Training Description: Budweiser Beer Commercial in which Hank the Clydesdale horse is not chosen for the beer wagon team one year. He is befriended by a Dalmation, who then becomes his trainer for a year working him in the rain, having him lift loads and pull train cars to get in shape. One year later, Hank is chosen quickly as the coach tells him “Welcome aboard Hank.” The ad ends with a high five, er, hoof to paw congratulatory gesture between Clydesdale horse and dalmation dog. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/h7cKFtcRcCw&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/h7cKFtcRcCw&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Toyota Corolla Super Bowl Commercial - Quiet Interior Description: In this Toyota Corolla Superbowl Commercial Ad, a typical guy is locked inside a Corolla with a group of “Ferocious sleeping badgers … who will gnaw his face off if awakened.” The newborn badger babies nursing on their mother are not awakened by the cannon fired outside the car, but react badly when his cell phone rings in his pocket. The clear message is that the car is well insulated for noise as a benefit not usual to economy cars. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/7Qh15jTY_gc&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/7Qh15jTY_gc&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Garmin Super Bowl Commercial - Napolean Description: Napoleon Drives to the battlefield with the help of a Garmin Nuvi GPS. His trademark gesture of the hand inside his coat comes while he attempts to hide the GPS from the troops gathered waiting for him. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/ScKE7H_YX5o&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/ScKE7H_YX5o&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Career Builder.com Super Bowl Commercial - Heart Quits Description: This Career Builder Super Bowl Commercial features a woman miserable in her job, with boss laughing at her. She stares down as her heart shoots out of her chest onto her keyboard. The heart grows legs, and marches to the boss' office, holding a sign, "I Quit." Copy reads, "Follow your heart. Start building. CareerBuilder . com." <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/cYqNJLqBCrY&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/cYqNJLqBCrY&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Sobe Life Super Bowl Commercial - Naomi Campbell Description: Sobe Life Water Super Bowl Commercial thirty naked lizards dance with Naomi Campbell to Michael Jackson's "Thriller" after drinking Sobe LifeWater, which charges the lizards with rhythm. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/PWa3lqnxxqU&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/PWa3lqnxxqU&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> ONDCP Super Bowl Commercial - Drug Dealer Description: This Office of National Drug Control Policy Super Bowl Commercial has a drug dealer saying “Next Time something goes south with your kids, don’t look at me man, ain’t my problem. I didn’t do it – wish I did!” says a drug dealer as he hangs in a convenience store parking lot looking for kids to sell drugs to. “Business is slow.” He says as he paces the empty parking lot. “They’re gettin’ high for free man, outa the medicine cabinet – How am I supposed to compete with that?” The ad from the White House Office of Drug Control Policy ad encourages parents to safeguard their medicine cabinets to stop kids from taking prescription drugs. The spot ends with a link to www . theantidrug . com and the 1-800-788-2800 number to call for Partnership for a drug free America. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/3pNpjr2UWOg&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/3pNpjr2UWOg&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> GMC Yukon Hybrid Super Bowl Commercial Description: This Super Bowl Ad features animated line drawing struggling to push a giant rock up a hill and eventually succeeds in reaching the top, exhausted. The scene cuts to a studio shot of a white GMC Yukon full size SUV and a screen graphic displays the line, “50% Better Mileage in a full size SUV is now a reality.<object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/rr3vWfROWaI&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/rr3vWfROWaI&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Bud Light Super Bowl Commercial Carlos ManciaTeaches English Description: Bud Light Super Bowl Ad with Carlos Mencia teaching immigrants how “American Chicks love the Foreign Accent – Go!” which produces several unlikely pick-up lines from the foreign and diverse cultures. One Rrussion immigrant says to two women, “We make sandwich, I am da meat!” as he stands between them. Another tells a woman “You have the thighs of a Sherpa!” and another turns down Mencia as he attempts to demonstrate a better approach, but is turned down by a woman when she says, “Sorry, I’m with someone” – another of his students, who lifts a bottle and says in his heavy accent, “Bood Light!” <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/zNHSrWV8bNw&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/zNHSrWV8bNw&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Planters Nuts Super Bowl Commercial: Woman Attracts Men w/ Nuts Description: In this Super Bowl Ad, an unattractive, badly dressed woman with a unibrow, big mole, bad smile and poor figure attracts the attention of men everywhere she goes by using the scent of Planters Cashew Nuts. Her secret is rubbing the cashews on her skin each time she gets ready to go out. The commercial is full of physical comedy with men crashing through windows, into cars and each other as she passes by. The soundtrack is Frankie Valli singing “Too Good To be True” as men stare longingly after her as she passes. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/bZuMhZGCPrs&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/bZuMhZGCPrs&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> T-Mobile Super Bowl Commercial - Barkley Adds Dwayne Wade to MyFaves Description: Miami Heat guard Dwayne Wade gets an offer from Charles Barkley to be in Barkley’s T-Mobile MyFaves and is so happy, he says, “Call me anytime!” He regrets the offer after he gets calls at all hours and always when he is busy doing something else like showering, sleeping, eating, practicing on the basketball court or “I’m driving through a tunnel!” Fave 5 turns out to be more than Wade expects as he gets calls on his T-Mobile cell phone from Barkley giving advice on his last game, questions about his diet and trivia when he wants to hear it least. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/c11TvUGH52o&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/c11TvUGH52o&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Pepsi Stuff Super bowl Commercial Justin Timberlake Description: The Pepsi Stuff promo shows Justin Timberlake being drawn toward a woman and somehow pulled through space, off the ground, by some magnetic force. He crashes and gets beat up by his strange experience being pulled through space and having close and sometimes painful encounters with immovable objects and experiencing near misses with death. The campaign is to promote free stuff from Pepsi, like free MP3 downloads or even giant flat screen TV’s. Justin Timberlake music is one of the free MP3 downloads. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/kjNyRVmmczQ&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/kjNyRVmmczQ&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> Doritos Super Bowl Commercial - Mouse Trap, BIG Mouse Description: This Doritos Super Bowl Commercial shows the owner of a mansion trying to trap a mouse. He cuts a cheesy Doritos cracker with an exact-o knife and sets it in a mousetrap right outside the mouse hole. Just as he sits down to watch and eat some Doritos, a giant mouse costume tackles him, and proceeds to beat him for eating all the Doritos. <object width="425" height="355"> <param name="movie" value="http://www.youtube.com/v/ip1jbGCulBo&rel=1"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/ip1jbGCulBo&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> AdBeef on "1st Quarter 2008 Super Bowl Commercials" http://www.adbeef.com/community/topic/1st-quarter-2008-super-bowl-commercials#post-17 Wed, 11 Jun 2008 17:29:15 +0000 AdBeef 17@http://www.adbeef.com/community/ Here are the 2008 Super Bowl First Quarter Commercials Bud Light Breath Fire Super Bowl Commercial: Description: Bud Light Super Bowl Commercial shows a romantic dinner where a woman starts to light candles on the dinner table until the man says, “Allow me” and gracefully breathes fire to light them instead. She sits back, dumb-founded and says, “Wowwww” but then the guy asks, “do you have a cat?” because he is apparently allergic. He begins to sneeze, shooting fireballs across the room, singeing the tablecloth, the cat, and much of the room before he gets it under control. The last cut shows an angry woman, holding a charred cat and the guy saying, “I’m Really Sorry!” and a voice-over says, “No longer available with the ability to breathe fire. <object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"> <param name="wmode" value="transparent" /> <param name="src" value="http://www.youtube.com/v/VF0m4qd-PeY&rel=1" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://www.youtube.com/v/VF0m4qd-PeY&rel=1" wmode="transparent"></embed></object> Audi Super Bowl Commercial - God Father R8 Description: This Audi R8 Super Bowl Commercial recalls the Godfather movie when it shows a rich man awaking in his bed to find himself covered in oil and grease (rather than blood), with his old car bumper and grill at the foot of the bed under the covers (instead of a horse head). "Old luxury has been put on notice" Camera pans out to see the mansion front with the new Audi R8 luxury sports car revving its engine to leave the scene of the crime. "TruthinEngineering . com" <object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"> <param name="wmode" value="transparent" /> <param name="src" value="http://www.youtube.com/v/qs1jvYLx9_4&rel=1" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://www.youtube.com/v/qs1jvYLx9_4&rel=1" wmode="transparent"></embed></object> Diet Pepsi Max Super Bowl Commercial - Nodding Off Description: This Super Bowl Ad for Diet Pepsi Max with more caffeine and Ginseng extract appears to help everyone in this commercial stop nodding off on the job. It starts with a Super Bowl Sportscaster nodding off into his microphone, then proceeds through people in several jobs falling asleep while working. Those who drink it start nodding their heads to the beat of the music instead. You may recognize this as a parody of Saturday Night Live's popular skit "A Night at the Roxbury" featuring Chris Kattan, who also makes a cameo appearance at the end of the commercial. A voice-over yells “Wake Up People!” <object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"> <param name="wmode" value="transparent" /> <param name="src" value="http://www.youtube.com/v/l4BuKTv35rE&rel=1" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://www.youtube.com/v/l4BuKTv35rE&rel=1" wmode="transparent"></embed></object> Sales Genie Super Bowl COmmercial - Boss Threatens to Fire Salesman Description: Super Bowl commercial for SalesGenie . com opens with cranky boss, Hank Bullymonger threatening to fire a salesman named Ramesh, who he claims is the worst sales person in the company, unless he improves his sales. Ramesh panics an searches at “Genie” search engine to find SalesGenie . com where they offer to provide 100 free sales leads for every salesperson in a company <object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"> <param name="wmode" value="transparent" /> <param name="src" value="http://www.youtube.com/v/FDyRu4oLjvE&rel=1" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://www.youtube.com/v/FDyRu4oLjvE&rel=1" wmode="transparent"></embed></object> Bud Light Super Bowl Commercial - Wine and Cheese Party Description: Bud Light Super Bowl Ad brings together four friends with interesting ways to disguise their beer in fake bread, cheese and hide a portable TV inside a wine box in the kitchen while their wives sip wine in the living room. The guy who brought the six-pack under a fake cheese wheel leaves the party telling his wife, “I’m going on a cheese run!” <object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"> <param name="wmode" value="transparent" /> <param name="src" value="http://www.youtube.com/v/oxu6q5ZDuqY&rel=1" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://www.youtube.com/v/oxu6q5ZDuqY&rel=1" wmode="transparent"></embed></object> Under Armor Super Bowl Commercial Description: Epic Super Bowl commercial for Under Armor cross trainer shoes athletes in multiple events and settings training for their sporting events. The dramatic final scene shows 25 famous athletes and dozens more in a crowd scene listening to an announcement to the competition, “You are the prototypes, the future is ours!” <object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"> <param name="wmode" value="transparent" /> <param name="src" value="http://www.youtube.com/v/Gvmse_HrFqs&rel=1" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://www.youtube.com/v/Gvmse_HrFqs&rel=1" wmode="transparent"></embed></object> Bridgestone Super Bowl Commercial - Squirrel vs Car - Screaming Description: A Squirrel in pursuit of an acorn hops into the highway to face a speeding car approaching, The squirrel screams as he sees the car fast approaching, then other forest animals, including a raccoon, a deer, a turtle, an owl, a bunny and other squirrels all scream with him, the driver of the car looks puzzled as wife screams, then easily steers around the screaming squirrel with a close-up of the bridgestone tires performing this maneuver without protest. <object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"> <param name="wmode" value="transparent" /> <param name="src" value="http://www.youtube.com/v/GND-ArEGCrA&rel=1" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://www.youtube.com/v/GND-ArEGCrA&rel=1" wmode="transparent"></embed></object> AdBeef on "Creative Advertising Techniques: Compare Your Competition With The Plague" http://www.adbeef.com/community/topic/creative-advertising-techniques-compare-your-competition-with-the-plague#post-16 Wed, 11 Jun 2008 17:28:40 +0000 AdBeef 16@http://www.adbeef.com/community/ Have you ever tried to portray to your customers, through advertising, what their life would be like without your product? Not that we're taking sides on this animal rights issues, but recently PETA launched a new advertising campaign targeted at associating those who abuse animals by cropping their ears and using other mortal and genetic manipulation to ensure a pure blood line, to the Ku Klux Klan, who also tried to ensure a "pure bloodline". If you haven't seen it yet, take a look. Check out the video: <a href="http://www.adbeef.com/peta-animal-rights-klu-klux-klan-advertising-t78.html"><img src="http://www.adbeef.com/images/showcase/PETA.gif" border="3" alt="PETA Pure Bloodline Klu Klux Klan Ad" width="125" height="83" align="left" /></a> As the ad progressed we felt the shock of comparing a lot of animal owners to the Klu Klux Klan. This creative advertising technique, with this shocking comparison, consumers may begin to question their purchase of a purebred pet, which supports PETA's mission. Adding to our list of creative advertising techniques is the tactic to compare a consumer not using your product or following your cause to the plague. AdBeef on "Advertising and Creative Techniques: Give Your Ad a Persona - Same for Your Competitors" http://www.adbeef.com/community/topic/advertising-and-creative-techniques-give-your-ad-a-persona-same-for-your-competitors#post-15 Wed, 11 Jun 2008 17:27:39 +0000 AdBeef 15@http://www.adbeef.com/community/ To start off this post I'd like to do a little exercise. I'm going to mention a few brands and you think about WHO comes to mind after I mention them. Who comes to mind when I say: <a title="Verizion Wireless" href="http://www.verizonwireless.com">Verizon Wireless</a>, <a title="Allstate Insurance" href="http://www.allstate.com">AllState Insurance</a>, <a title="Michelin Tires" href="http://www.michelin.com">Michelin Tires</a>, <a title="Career Builder" href="http://www.careerbuilder.com">Career Builder</a>, <a title="Wendys" href="http://www.wendys.com">Wendys</a>, or <a title="Apple Computers" href="http://www.apple.com">Apple Computers</a>? For Verizon Wireless was it the white guy with the dark glasses and the rest of the "network"? For AllState Insurance was it the black guy explaining the ad and their offers and always asking "are you in good hands"? For Michelin Tires was it the marshmallow/Michelin tires guy? For Career Builder, the monkeys? For Wendys, was it Wendy or Dave Thomas? Who came to mind when it came to Apple Computers, Steve Jobs, or another guy? An important element in your advertising, whether you realize it or not, or whether you are intentional about executing it is the persona you give your brand by the talent and spokesperson you use for your ads. The word "persona" is defined on <a title="Wikipedia Persona" href="http://en.wikipedia.org/wiki/Persona">Wikipedia </a> as: "A persona, in the word's everyday usage, is a social role, or a character played by an actor." This creative advertising technique is always important to consider when creating your advertising. The examples we've mentioned communicate a strong persona that they want mentioned with their brand. <a title="Apple vs PC Commercial Discussion" href="http://www.adbeef.com/apple-commercials-agains-pcs-mac-vs-pc-t39.html"><img src="http://www.adbeef.com/images/showcase/mac-vs-pc.gif" border="0" alt="Apple Vs. PC Commercials" width="125" height="83" align="left" /></a>The AdBeef community is discussing the <a title="Apple vs PC Commercial Discussion" href="http://www.adbeef.com/apple-commercials-agains-pcs-mac-vs-pc-t39.html">Apple vs PC commercials</a> and of the elements mentioned is the persona Apple Computers is portraying with their acting talent. You will also note the persona created by competitors. Apple does a favor for Microsoft and creates for them the persona of a the statistical nerd. You can empower and add to the favor-ability of your brand by portraying your competitors in a way that is less favorable to the target audience. THE LAST PIXEL: Advertisers have the opportunity to communicate an attitude, lifestyle, level of creativity, and among other things, a status for their brand and product. The same strategy exists to communicate a message and persona about your competitors. Take a note about the talent you use, and what they inherently communicate. AdBeef on "Advertising and Creative Techniques: Do the shocking" http://www.adbeef.com/community/topic/advertising-and-creative-techniques-do-the-shocking#post-14 Wed, 11 Jun 2008 17:26:51 +0000 AdBeef 14@http://www.adbeef.com/community/ When in high school and fantasizing about getting back at the bully at school and finishing him off with one single punch, what punch was it? A devastating jab, a blow to the body? Doubt it, it was probably the infamous uppercut. Though the technique of making a shocking advertisement isn’t new, and is often a technique that is often ventured towards by amateur creatives, the technique is still creative and effective. Shocking ads are sticky. To be effective most advertising has to be seen multiple times, the suggested frequency for an ad to begin working is suggested to be more than three times. Take a look at this Coca-Cola (Coke) Vs. Pepsi ad and tell tell us if the ad is memorable and if it will take more than one time seeing the ad to remember it? The last pixel Often shocking ads are creative, edgy, and sometimes offensive, but our point right now is. They seem to work. We would expect the lifespan of these ads to be much shorter than traditional ads, but more effective. Possibly considered an uppercut, instead of the simple jab. AdBeef on "Offline and Television Advertising Prompts Online Searches" http://www.adbeef.com/community/topic/offline-and-television-advertising-prompts-online-searches#post-13 Wed, 11 Jun 2008 17:26:33 +0000 AdBeef 13@http://www.adbeef.com/community/ Ever thought, what the heck is this ad, or that was a cool and and then jumped on your macbook and did some searching for it? In June of 2007, the two companies teamed up to determine how exposure to offline marketing messages (like commercials and print ads) affected online searchers; specifically, they wanted to see if offline messages inspired them to perform online searches, and then to make purchases. Doing a search online after seeing something offline, however, may involve a change of venue or moving from the couch to the computer – assuming users aren’t multitasking, sitting at the computer while watching TV for example (as we often do). In the past six months, one-third of the people surveyed about this question reportedly driven to perform searches by offline advertising messages. This means that two-thirds of the people surveyed DID perform an internet search related to offline advertising. Of these, the most influential messages came from television (37 percent), word of mouth from friends and acquaintances (36 percent), and magazine/newspaper ads (30 percent). The finding was interesting in part because iProspect had predicted an even split; they expected half of their sample to be influenced to search from offline messages, and half to not be influenced to perform such searches. Those who most performed searches are most likely to perform a search in response to something they see or hear offline. Fully 44 percent of daily searchers reported performing a search in response to a television ad in the last six months, while 41 percent did so in response to word of mouth from a friend or an acquaintance. In fact, daily searchers were more likely than less frequent searchers to perform a search in response to an offline advertising message through every medium iProspect asked about – television, word of mouth, magazine/newspaper ad, company’s store/physical location, radio ad, billboard, ad/company name on company truck/van/car and ad/company name on taxi/train/city bus. After all, if you’re already moving naturally from offline to online on a daily basis, you’re more likely to remember and be curious about what you’ve seen offline – and search engines are often the quickest way to satisfy a person’s curiosity. AdBeef on "Advertising and Creative Techniques: Remake Your Version of a Popular or Iconic Ad" http://www.adbeef.com/community/topic/advertising-and-creative-techniques-remake-your-version-of-a-popular-or-iconic-ad#post-12 Wed, 11 Jun 2008 17:26:18 +0000 AdBeef 12@http://www.adbeef.com/community/ You probably haven’t heard anyone call you a “Copy Cat” since grade school, or since the last time you chased your older sister down the hall to her bedroom. In the social setting being a “Copy Cat” usually isn’t a good thing, if you’re on the being copied side it’s usually annoying. Being a “Copy Cat” in the advertising and creative world usually refers to someone who lacks creativity and originality. “Copy Cats” usually lack the ability to come up with creative advertising ideas on their own and the effectiveness of the advertising suffers. Recently the AdBeef community has been discussing this remake ad by SilverJet airlines. Feel free to give your beef about the ad with the community, but we’d like to share a few figures that might help us understand if this remake is getting any traction or not. This ad originally ran on October 4, 2007. Searching for news results since then, for SilverJet, produces four (4) Google News results, and 116 blog references since October 1 (so, within about a week). Each of the news items reference this ad and it’s spoof off the earlier British Airways ad. The remake is picking up steam. Another few interesting items to note about this remake: The ads were similar enough that the association between the two is easily made. In this example both British Airways and Silverjet were in the same industry, and the iconic elements of the original ad were strongly duplicated. The ad should preferably be unique in some way. In the British Airways, and SilverJet the example the SilverJet commercial used fewer people and the ad cost much less to produce. This financial and personnel difference made it newsworthy, thus the press picked it up. The Last Pixel: Remaking iconic ads can be creative if executed with detail. The ads need to be very similar, but uniquely different to give the community or press something to discuss or emphasize. AdBeef on "Doing the Opposite can bring Creative Advertising Ideas" http://www.adbeef.com/community/topic/doing-the-opposite-can-bring-creative-advertising-ideas#post-11 Wed, 11 Jun 2008 17:26:03 +0000 AdBeef 11@http://www.adbeef.com/community/ Have you ever tried getting more creative ideas and felt like your brain was in a boiling pot of dry ice, could almost see the ideas rapidly evaporating away? Next time try taking your mind in the opposite direction, take a swim in the dry ice brew. If you believe creative advertising ideas can come from anywhere, then try escorting your mind down the wrong side of the road, and seemingly, going the wrong direction. Ignore the “yield’, “wrong way”, “stop” or other signs you see, read, or feel and keep taking that next step. You might be surprised what turns up. Recently the AdBeef community has been discussing a very sick ad; a viral infection. If you’d like to watch the ad before you continue reading, click here. The HeadOn advertising campaign give us a great example of an advertisement that travels down the right road, against all the traffic going the other way, and in the end seems to have found an alternate route. The creative advertising route that HeadOn decided to go was to do things so different that it became creative. We have our assumptions about the penetration of the HeadOn advertising commercials, but let us know: Looking at this further we pose the question: We estimate that few brands would be able to combine this level of brash advertising. Few brands can advertise themselves so direct. Most brands have to focus their message on establishing an persona, which in the end may be too much like everyone else to get noticed and be effective.Give your beef about the HeadOn advertising campaign. AdBeef on "A Change of Heart for Creative Advertisers: Cause-MarketingMessages Not Easy" http://www.adbeef.com/community/topic/a-change-of-heart-for-creative-advertisers-cause-marketingmessages-not-easy#post-10 Wed, 11 Jun 2008 17:25:46 +0000 AdBeef 10@http://www.adbeef.com/community/ The Cause-Marketing panel is calling on advertising professionals to take social-cause marketing efforts to the next level and devise novel ways of helping mobilize the international community to end, among other things, the genocide in Sudan’s Darfur region. For generations the creative advertising industry has been pegged as the communicators of sleaze. The creative advertising industry has made a lot of their money providing services to clients considered to have “shady products”, such as alcohol, tobacco, coffee, tea, sex, violence, and materialism. The past 5-10 years the paradigm of those who work in the creative advertising industry have began to come about-face, and prove otherwise… Ads can do, at least, as much good The creative advertising industry paradigm is taking a socially responsible shift. No longer are creative advertising professionals allowing themselves to be profiled as an invader. Creative advertising professionals now view themselves as holding the capacity to cause change, and particularly a change for the better. Creative advertising can make you feel warm and fuzzy about a piece of candy, so why not the same about the effort to cure AIDS in Africa, or yes, genocide in the Darfur region. Hard to communicate Cause Marketing Messages “At first blush, it might seem like a subject like genocide would be simple to communicate,” said David Mitchell, partner at GMMB. But NGOs are challenged to create [creative] advertising campaigns that can convey the full scope of the atrocities, without the use of graphic images or footage, which typically don’t pass standards for TV and print appropriateness Social-cause marketers also must careful to not sensationalize events such as Darfur, said David Tobey, senior VP and creative director at advocacy-focused ad agency GMMB. Sensationalism can cause a campaign to lose credibility. Harnessing the power of celebrities is one way to generate a demand for action for Darfur and other social causes, as they are “major-league advertising hot shots,” noted John Prendergast, founder of the Enough project to abolish genocide and other mass atrocities. As part of the panel, the Save Darfur Coalition and GMMB, presented the strategy and creative work behind its domestic and international advertising campaigns. Robin Raj, founder and creative director of the Citizen Group, shared the making of the “Instant Karma” Darfur benefit album released earlier this year and a new website, eyesondarfur.org, which uses high-resolution satellite imagery to illustrate the reality of the situation there. Additional Cause-Marketing and Advertising Examples: Being discussed on AdBeef is gun crime. Ask yourself, what and how would I communicate to people their need to be aware of and help change the amount of gun crime throughout the world? See how Choice-FM chose to do it with their Choice-FM Gun Crime commercial, and give them your feedback. See how a group of students at Brigham Young University and the Office of National Drug Control Policy tried combating teen drug and substance abuse: Rugby, Artist AdBeef on "Creative Problem: Need More Internet Ad Space" http://www.adbeef.com/community/topic/creative-problem-need-more-internet-ad-space#post-9 Wed, 11 Jun 2008 17:25:10 +0000 AdBeef 9@http://www.adbeef.com/community/ When trying to advertise premiering movies online, the movie industry has a creative challenge of trying to display how fantastic the movie will be in a simple or static web banner. Movie posters are cool, but people don’t normally buy a movie or completely decide to watch a movie because of it. Recently, the makers of the movie <a title="Official Site for the Movie: The Brave One" href="http://thebraveone.warnerbros.com/" target="_blank">The Brave One</a> have been running ads for their movie that premiers this weekend and face the same media planning and creative challenge. Their solution to get more advertising space is to create a flash web banner that resizes upon rollover. When the banner is placed in a web page it displays a flashy poster-like ad that remains the dimensions of the banner. The banner invites you to rollover to enlarge. When rolling over the banner, it resizes to about 3x’s the original size and lays on top of the page content. This larger banner then contains the movie and plays the trailer. It would now be possible to advertise the entire movie through its trailer, instead of a poster. If you’re faced with the same media planning and creative challenge, give that a try with your media bus. AdBeef on "For Creativity’s Sake: Remembering 9/11" http://www.adbeef.com/community/topic/for-creativity%e2%80%99s-sake-remembering-911#post-8 Wed, 11 Jun 2008 17:23:51 +0000 AdBeef 8@http://www.adbeef.com/community/ Creative advertising ideas have inspired billions. From the young child listening to the radio while traveling with family on a road trip or at home watching the tube, creative advertising has inspired and entertained the American People for generations. Advertising in the American society has become part of our culture and pride. The advertising industry is a multi-billion dollar industry, and will continue to grow, as a way to finance our need for information, products and services. To commemorate 9/11, we would like to show our appreciation for the opportunity to live, work and play in a free country where the freedom of expression is honored and encouraged. For everyone who lives in, at least the U.S.A, we are all privileged with the opportunity to think and act as we choose. We take this time to honor our communities passion of creative thinking and creative advertising. Garth on "Advertising and Creative Techniques: Change Their Perspective" http://www.adbeef.com/community/topic/advertising-and-creative-techniques-change-their-perspective#post-7 Wed, 11 Jun 2008 17:08:21 +0000 Garth 7@http://www.adbeef.com/community/ Advertising and Creative Techniques: Change Their Perspective Have you ever met a Mormon? If you haven’t, then imagine real quick what you think it would be like. Do horns, a prude, the young guys riding their bikes down the street and knocking on doors, Mitt Romney or similar imagery come to mind? Whatever your perspective is about Mormons (one way or the other) isn’t really our reason for this post. Rather, think quickly about what you think of something…could you think about it differently? The AdBeef community has been discussing this new Geico commercial and bet it’s not what you think it is. Have you ever wondered where Fred got Wilma’s “rock” necklace? No (100%) Yes (0%) Total Votes: 1 Geico’s Flintstones commercial is creative because a few techniques, but lets highlight their effort to surprise and change our perspective. Ever wondered where Wilma and Fred Flintstone got that huge “rock” necklace? You probably thought about it unconsciously a number of times, but never dared to answer it (after all it is just a cartoon). Geico was brave and challenged us to question something simple and trivial in an effort to get us to notice their advertising, and you can do the same. Your users will remember giving them a new perspective, and the association with their new perspective. The Last Pixel: The setup conveyed a unique, and investigative feeling. The ad quickly presented the facts, posed the question, and again the rational for the interrogation. The fact in question shouldn’t be something fundamental, like the origin of life, unless you take it the other direction and are satirical about it. The ad then presents the product as the answer to the solution (though we don’t feel it necessary and more creative to leave the question unanswered, leaving room for a sequel ad or directing interested viewers an avenue to get more information).