http://www.adbeef.com/community/ Creative Collaboration en Sun, 01 Aug 2010 07:21:39 +0000 http://www.adbeef.com/community/topic/4th-quarter-2008-super-bowl-commercials#post-28 Mon, 26 Jul 2010 05:36:28 +0000 Buy Dog Treats 28@http://www.adbeef.com/community/ <p>the movie Clips provided here as per the requirements of the the ads. That are great Clips and it is matched with Product which have to adevrtise. Carry on such kind of helping posting </p> http://www.adbeef.com/community/topic/creative-advertising-techniques-excite#post-27 Mon, 26 Jul 2010 05:32:05 +0000 Buy Dog Treats 27@http://www.adbeef.com/community/ <p>Excellent and great helping posting regarding the advertising Techniques. Advertising is a Fun and it is very essential that how can to make advertisement attractive. Thanks for kind help. </p> http://www.adbeef.com/community/topic/mcdonalds-line-rider-commercial#post-24 Wed, 11 Jun 2008 17:31:00 +0000 AdBeef 24@http://www.adbeef.com/community/ <p>The substance behind <a title="McDonalds" href="http://www.mcdonalds.com" target="_blank">McDonalds</a> <a title="Line Rider" href="www.linerider.com" target="_blank">Line Rider</a> commercial is simply brand management. McDonalds is whoring the Line Rider brand, let alone someone else' barely related ride, as thier own. McDonalds has very little value for this demographic so they have to expose line rider.</p> <p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><br /> <param name="src" value="http://www.youtube.com/v/SZw1lCPVbtY&amp;hl=en" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/SZw1lCPVbtY&amp;hl=en"></embed></object></p> <p>Sure the ride is nice, but the drawing is better. Notice the drawing doesn't have to do with McDonalds food. I'd give McDonalds more props if they drew as fat a ride as their burgers are.</p> <p>This is too much of a copy cat for me to be seen as giving much value. Sure it's been seen a couple hundred thousand or a million times, but I'll bet they could quadruple it if they made a good one. I think it's a hack to throw in the yellow logo, we don't want to see your logo like that...put it in the drawing or draw it like only the line rider could. </p> http://www.adbeef.com/community/topic/creative-advertising-techniques-excite#post-23 Wed, 11 Jun 2008 17:30:51 +0000 AdBeef 23@http://www.adbeef.com/community/ <p>Another creative advertising technique follows the emotions do feel when you pull your ipod out of your pocket or when you put on that favorite shirt? Chances are every time you use a product (which is all the time) you usually feel an emotion for that product.</p> <p>Some products make us feel confident, professional, effective, entertained, soothed, and perhaps like the recent Under Armour (underarmour) commercial a product may excite you.</p> <p>We wanted you to recognize the emotion of excitement you may feel as you view this ad. Also take notice of the thoughts you have as you watch this Under Armour Super Bowl commercial.<code></p> <p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><br /> <param name="wmode" value="transparent" /> <param name="src" value="http://www.youtube.com/v/Gvmse_HrFqs&amp;hl=en" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://www.youtube.com/v/Gvmse_HrFqs&amp;hl=en" wmode="transparent"></embed></object></p> <p>You might notice that the cinematography also builds from the individual, their drive, effort and achievement, and collects that drive to a collective effort. This advertising technique of connecting the individual to the group so this individual athlete will feel part of the greats (also notice the use of the pro athletes).</code></p> <p>How effective do you feel this Under Armour commercial "The game has changed, we are the future" is? It looks like to us that he ad caused a bump in searching for "under armour" on <a href="http://trends.google.com">Google trends</a>, but not something continuous or sustainable. Their <a href="http://www.alexa.com">alexa</a> rank data has the same trend. </p> http://www.adbeef.com/community/topic/metaphor-advertising#post-22 Wed, 11 Jun 2008 17:30:40 +0000 AdBeef 22@http://www.adbeef.com/community/ <p>In advertising it is believed that the better communication strategy is to get your point across without actually having to spell it out to your audience. As such, advertisers often use metaphors to communicate their ideas. We believe, however, that there are reasons and degrees of deviance away from this advertising strategy that are appropriate. There are times when you can use a metaphor to support your idea, but also directly tell your audience how it is.</p> <p>The recent E*Trade Super Bowl ads give us one example of appropriate deviance - watch the commercial:<br /> <object width="425" height="355"><br /> <param name="e*Trade Super Bowl Commercial" value="http://www.youtube.com/v/ufhrCE7yNtQ&rel=1&border=0"></param> <param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/ufhrCE7yNtQ&rel=1&border=0" type="application/x-shockwave-flash" wmode="transparent"width="425" height="355"></embed></object><br /> <br /> In this ad, <strong>a talking baby shows how easy it is to buy stock</strong> when he says, “Check it, Click – I just bought stock. You just watched me buy stock. If I can do it, you can do it.” Then seems very surprised as he spits up on camera and says “Woah!”</p> <p>The use of a baby by E*Trade is intentional. The baby is a metaphoric representation of how easy it is to trade stocks online with E*Trade. This creative advertising probably surfaced as the creative team brainstormed the metaphors they could use to communicate how easy their system is to use. Someone may have said something like, "so easy a baby could do it."</p> <p>Using a baby to communicate ease of use is about as close as you can come without spelling it out to their audience. The creative execution of the ad kept people entertained and pleased to see the ad again. You might argue that the ad wasn't creative because they did spell it out to their audience by having the baby say: "If I can do it, you can do it." Your argument would be very correct, had we not planned to introduce two exceptions.</p> <p>Two exceptions to spelling it out for your audience are:</p> <ul> <li>When a new product or service is being introduced and the customer needs detailed explanation.</li> <li>When the point of the advertising is to demonstrate a function of the product(s)</li> </ul> <p>The goal for E*Trade was to communicate one function of their product, how easy it is to use. Other advertisers have successfully used the same strategy, but a different metaphor, to communicate ease of use.</p> <p>This campaign has been successful for E*Trade. Google searches for <a href="http://www.google.com/trends?q=etrade&ctab=0&geo=US&geor=all&date=mtd&sort=0">eTrade</a> nearly tippled the day of the super bowl and the week after, as well as the February traffic to <a href="https://us.etrade.com/e/t/home">etrade.com</a> has beat the trend line average.</p> <p>Other advertisers have used this tactic as well. Remember, Geico's Cave Man commercials?<br /> <a href="http://www.adbeef.com/geico-cavemen-commercials-t82.html" target="_blank" align="left"><img src="http://www.adbeef.com/images/showcase/geico.gif" alt="Geico Cave Man Commercial" border="0" /></a><br /> Their tactic was the same: "So easy a Cave Man could do it! </p>